smart virtual test drive is a 360° Experience produced by UFA LAB to accompany the launch of the smart fortwo Cabrio
The user sits down in the passenger seat and experiences the feeling of driving a cabriolet in summer-time Miami. The user discovers a unique world with sign spinners, dancers, a brass band and many, many details, specifically arranged for this experience.
The 360° film is presented as an out-of-home action in smart stores, at trade fairs and continuously online: http://www.smart.com/360degreescabrio
smart virtual test drive was produced for the agency K-MB that is linked to Daimler AG.
Watch the film here: https://www.youtube.com/watch?v=e9BqlblC45E&feature=youtu.be
Watch the trailer here: https://www.youtube.com/watch?v=ewMUADdPNVA