OZON is an information channel on Instagram. The community is involved through online and offline call-to actions. OZON is presented by three hosts – the blogger Pia Kraftfutter, YouTuber Fabian Grischkat and environmentalist Jakob Blasel – each of which are personally committed to environmental protection. Through community challenges, DIYs, informative short reports and entertaining quizzes OZON encourages people to become more environmentally conscious and active.
Client: funk (Junges Angebot von ARD / ZDF)