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JÄger & Sammler 

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Jäger & Sammler! 

 Jäger & Sammler covers social and political issues for 20-25 year-olds. At the centre of Jäger & Sammler we have three German internet personalities with strong views: YouTuber and slam poet Nemi El-Hassan, author and blogger Ronja von Rönne as well as journalist and presenter Friedemann Karig. Their individual approaches and convictions shape the weekly videos and their tonality. Jäger & Sammler investigates political and societal issues and creates space for critical, informative and confrontational debate.

Facebook is the main platform with a weekly core video alongside additional content such as infographics, memes, GIFs, expert interviews and other snippets.

UFA LAB produces the journalistic online program Jäger & Sammler for „funk“ the new content network from German public broadcasters ARD and ZDF.

Client: funk (ARD / ZDF)

Year: 2016